ACUMEN MINIMUM ADVERTISED PRICE POLICY 

Effective March 2020, Revised February 2022 

Acumen Robot Intelligence, INC d/b/a Acumen (“Acumen”) has determined that certain advertising practices undermine Acumen’s trade reputation, brands, and premium image and discourage Acumen’s dealers from investing in Acumen product lines and providing the best possible service and support to consumers. Accordingly, to protect the integrity of the Acumen brand, Acumen has adopted this unilateral Minimum Advertised Price Policy (the “Policy”), which applies to all dealers of Acumen Products in the United States of America. 

The Policy applies to advertisements of the Acumen products listed on the Acumen Minimum Advertised Price Schedule (“Covered Products”). The Acumen Minimum Advertised Price Schedule will be made available to all dealers and may be amended by Acumen in its sole discretion at any time. 

Acumen is solely responsible for establishing the minimum advertised price (“MAP”) for each Covered Product and communicating the MAP to all dealers. While dealers remain free to advertise and sell all Acumen Products at any price they deem appropriate, it is a violation of this Policy for a dealer to advertise any Covered Product at a price lower than the MAP. Such advertisements include, but are not limited to: 

• Offering coupons, discounts, dealer rebates, or other inducements that, when applied, result in a price lower than the MAP. including through the use of a storewide sale, promotional code, or other similar provision that can be applied to Covered Products. 
• Bundling Covered Products with other Covered Products or other products or services (whether made by or provided by Acumen or another entity) in a manner that implies below-MAP pricing for the bundled Covered Product. 
• Strikeouts or strikethroughs of pricing information, “see price in cart,” or other statements that suggest that a lower price for a Covered Product may be found at the final online checkout stage. 

Direct or indirect attempts to circumvent the Policy also violate this Policy; however, it is not a violation to advertise that a customer may “call for the price,” “text for the price,” or “email for the price” as long as no price is listed and no automated call, text message, or “bounce-back” email is used in response. 

For purposes of this Policy, the terms “advertise” and “advertisement” include all promotional or pricing information displayed via any type of media, including, but not limited to, newspapers, catalogs, magazines, flyers, brochures, television, radio ads, billboards, signage (except signs displayed with a brick-and-mortar selling location), websites, blogs, social media, affiliate marketing networks/comparison shopping engines, dealer-initiated text messages or emails to customers or prospective customers, mobile/smartphone applications, banner ads, online product ads, paid search ads, pay-per-click ads, display ads, mobile ads, products listing ads, sponsored links, ads in any other media in a digital format that is communicated or conveyed via the internet, and any other marketing or promotional materials displayed online or through broadcast or other media.

From time to time, Acumen may announce MAP holidays or promotions that are applicable to all dealers, during which periods a dealer that advertises a Covered Product in accordance with the terms of the authorized promotion will not be deemed to have violated the Policy. Acumen will notify all dealers of any such authorized promotions. 

This Policy does not constitute an agreement between Acumen and any other entity. Acumen neither solicits nor will it accept any assurance of compliance with this Policy from any dealer or other party. Each dealer must independently choose whether to comply with the terms of this Policy. This Policy is not negotiable and will not be altered for any individual dealer. This Policy applies only to advertised prices and does not affect the prices that a dealer may charge for Acumen products. 

NON-COMPLIANCE 

Acumen will take the following actions against any dealer that fails to comply with this Policy with respect to the advertisement of any Covered Product: 

• For a dealer’s first violation of the Policy, Acumen will notify the dealer in writing of such failure. 
• For a dealer’s second violation of the Policy during a 12-month period following the first violation, Acumen notify the dealer in writing of such failure. 
• For a dealer’s third violation of the Policy during a 12-month period following the first violation, Acumen will permanently place the dealer on a list of prohibited dealers. If the dealer purchases Covered Products directly from Acumen, Acumen will suspend its business relationship with the dealer, revoke its acceptance of any pending orders, and cancel any pending shipments to the dealer. 

A continuing violation of the MAP Policy will be deemed to constitute a subsequent violation if it continues for more than 14 days after the dealer receives an initial notice of the violation. The Policy will be enforced by Acumen in its sole discretion and without notice. Dealers and distributors have no right to enforce the Policy. 

POLICY ADMINISTRATION 

Acumen may update, revise, suspend, terminate, reinstitute, or modify this Policy at any time in its sole discretion. Acumen will maintain an updated Minimum Advertised Price Schedule and shall publish any modifications to this POlicy or the Minimum Advertised Price Schedule or otherwise make such modifications available to all dealers. 

No Acumen employee or agent is authorized to modify, interpret, or grant exceptions to this Policy; solicit or obtain the agreement of any person to this Policy; or otherwise discuss any aspect of this Policy with any dealer or distributor, including any discussions of individual dealers’ compliance with the terms of the

Policy. Any questions about this Policy should be submitted in writing and directed to Acumen’s MAP Policy Administrator at info@acumen-camera.com. Acumen will accept no other form of communication from dealers or distributors regarding the Policy. 

This Policy is effective as if the Effective Date set forth above and supersedes all prior Acumen policies regarding minimum advertised prices or resale prices for Acumen Products applicable to dealers.